Why it's time for Imperial, again
Gerard Byrne
Synopsis
'“The only option on the Imperial is a power sliding roof. Every luxury is standard. And there are more luxuries standard than any car in America.” These are the words of Lee Iacocca, former chairman of Chrysler, talking to Frank Sinatra in an advertisement in the November 1980 issue of National Geographic magazine. Written as a stilted dialogue barely hiding its high-powered propaganda, Byrne re-stages the text in Why it’s time for Imperial, again by having two wooden actors meander in a desolate post-industrial suburbia, uncomfortably stuttering through the technical details of the ad.'
(Sourced from http://www.praxes.de/handouts/Handouts-3-Gerard-Byrne.pdf on November 14th 2016)
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Details
Title
Why it's time for Imperial, again
Year
2002
Form
Short
Key phrases
adaptation, experimental, parody, consumption (economics), automobile industry and trade, capitalism, advertising
Language
English (eng) (spoken)
Duration
00:23:00
Original formats
Physical, Film: 16mm transferred to Physical, Betacam SP
Aspect ratio
4:3
Colour
Colour
Sound
Yes
